Campaign Reports in Retention CRM integrates with various campaign components in the CRM system. These reports allow you to add a “campaign” filter to your existing reports on membership, events, or payments and help you see results specific to a particular campaign, like a membership drive or fundraising event.
Associations, chambers, and nonprofits can leverage these reports to great effect. For instance, following a member satisfaction survey tied to a specific campaign, Campaign reports can highlight which aspects members liked and areas for improvement. Similarly, reports on new event attendees from a campaign can reveal their demographics and interests, informing future event planning. By analyzing these campaign-centric reports, membership organizations can measure success, identify areas for growth, and ultimately strengthen their outreach and engagement efforts.