Email opened

The “Email Opened” report in Reports module of Retention CRM helps Associations, Chambers of Commerce and Nonprofits understand which contacts engaged with their Email campaigns. It shows a list of contacts who opened Emails sent through a specific email.

General Functionality of “Email Opened” report

Here’s a breakdown of the available fields and filters.

• Contact ID: A unique identifier assigned to each contact in Retention CRM. (General & Nursing Association)
• Contact Name: The full name of the contact in your database. (General & Nursing Association)
• Email: The Email address of the contact. (General & Nursing Association)
• Email Name: The name you gave to the Email campaign (e.g., “Monthly Newsletter – June 2024”). (General & Nursing Association)

Filters:

• Contact Name: Narrow down the report to see opens by specific contacts. (General & Nursing Association)
• Contact Source: See how contacts acquired from different sources (e.g., website signup, event registration) interacted with your Emails. This can help tailor future campaigns. (General & Nursing Association)
• Email Subject: Focus on opens for a particular Email campaign by its subject line. (General & Nursing Association)
• Open Date: Track when contacts opened the Email. This can reveal trends in engagement times. (General & Nursing Association)
• Unique Opens: See how many times each contact opened the Email. Multiple opens might indicate high interest. (General & Nursing Association)
• Tag: If you use tags to categorize contacts (e.g., “RNs,” “LPNs”), this filter helps understand which tagged groups opened the Email. (General & Nursing Association)
• Group: Similar to tags, you can filter by groups you created in Retention CRM (e.g., “Members,” “Volunteers”). This helps assess engagement within specific groups. (General & Nursing Association)

 Using “Email Opened” report in Association Management

The nursing association sends a monthly newsletter with educational content and upcoming events. Using the “Email Opened” report, they can see which members opened the latest newsletter. They might discover that while many members opened it, few from the “LPNs” group did. This prompts them to segment future campaigns or personalize content to better cater to LPNs’ interests.

By analyzing opens alongside other metrics like clicks and unsubscribes, the nursing association can gain valuable insights into their Email marketing efforts and refine their communication strategy to better engage their members.

More Use Cases for Associations, Chambers of Commerce and Nonprofits

Association – Segmenting a Email list for a webinar

A professional association might use the “Email Opened” report to segment their Email list for an upcoming webinar on a specific topic, such as “New Legislation Affecting the Industry.” By filtering the report by members who have previously opened Emails about similar topics, the association can target the webinar promotion to a more engaged audience likely to be interested. This can improve attendance and engagement in the webinar.

Chamber of Commerce – Identifying high-interest members for events

A chamber of commerce can leverage the “Email Opened” report to identify members who consistently open Emails about networking events. By filtering the report for these engaged members, the chamber can invite them to exclusive events or offer them early registration for popular events. This can strengthen relationships with key members and boost event participation.

Nonprofit – Personalizing content for donors

A nonprofit organization can utilize the “Email Opened” report to personalize content for their donors. By filtering the report for donors who opened previous fundraising Emails, the nonprofit can tailor future Emails with information about the impact of their donations on specific causes the donors care about. This personalized approach can increase donor engagement and retention.