Top Donors

The “Top Donors” report in Reports module of Retention CRM provides Nonprofits, Associations and Chambers of Commerce with a list of their organization’s most generous donors during a specific timeframe. You can customize the report to display various details and filter the results based on different criteria.

General Functionality of “Top Donors” report

Here’s a breakdown of the available fields/options:

• Contact Name: Displays the full name of the donor.
• Amount Statistics: This section summarizes the total Payments made by each donor during the chosen period. It might include various metrics like Total Amount Donated, Average Donation, Number of Donations.

Specific to Nursing Associations:

• Contact Name: Lists the full name of the donor who is likely a healthcare professional or someone associated with the nursing field.

Filtering Options:

The Top Donors report offers a wide range of filtering options to refine your search. Here’s how these options can be relevant to a nursing association:

• Contact Source: Identify how you acquired information about your donors. This could be helpful in understanding which outreach methods are most effective in attracting major donors within the nursing community (e.g., conferences, alumni networks, online campaigns).
• Gender: While not necessarily the most relevant filter, it can provide a basic demographic overview of your top donors (e.g., identifying a high percentage of female donors might inform future communication strategies).
• Contact Type: Filter by “Individual” to focus solely on individual donors, or explore Payments from “Organizations” like hospitals or nursing schools.
• Contact Created: Identify when donors first joined your association. This might help understand if recent outreach efforts are attracting high-value donors.

(Note: Birth Date, Contact Modified, Deceased, and Do Not Contact options are generally used for privacy and communication management and might not be directly relevant to filtering top donors.)

• Preferred Language: Useful if your association caters to a multilingual audience.
• State/Province & Country: This can help target specific regions with a high concentration of top donors or tailor outreach efforts based on regional demographics.
• Payment Date & Receipt Date: Define the timeframe for which you want to identify top donors.
• Currency: Specify the currency if your association receives donations in multiple currencies.
• Show no. of Top Donors: Define the number of top donors you want to include in the report (e.g., Top 10, Top 50).
• Financial Type: Filter by specific Payment types (e.g., one-time donations, recurring donations, memorial gifts).
• Payment Status: Focus on successfully completed Payments or identify pending or refunded donations.
• Tag & Group: Utilize pre-defined tags or groups to segment your top donors based on specific criteria (e.g., tag donors who contribute to scholarship funds or group them by nursing specialty).
• Donation Receipt Item: This option might be relevant if you offer different donation options with varying benefits (e.g., identify top donors who contributed to receive conference registration discounts).

Using “Top Donors” report in Association Management

Imagine your nursing association is planning a fundraising campaign to support scholarships for underprivileged nursing students.

Here’s how you can leverage the Top Donors Report:

1. Filter by Payment Source: Identify donors who have previously contributed to scholarship funds (tagged as “Scholarship Donations”). This helps target individuals with a history of supporting educational initiatives.
2. Consider Gender & Contact Type: While not a primary filter, understanding the gender breakdown of your top donors might inform the tone and style of your communication. Additionally, filtering by “Individual” ensures you’re focusing on potential individual donors.
3. State/Province & Preferred Language: If your association has a strong regional presence or caters to multilingual audiences, filter by these options to personalize outreach efforts.
4. Financial Type & Payment Status: Focus on successful “One-Time Donations” or recurring donations to identify individuals with a history of giving.
5. Group & Tag: Utilize existing groups or tags for targeted communication. You might have groups categorized by nursing specialties (e.g., pediatrics, oncology). This allows you to tailor your message to highlight the scholarship’s impact on specific areas of nursing.

More Use Cases for Associations, Chambers of Commerce and Nonprofits

Nonprofit Fundraising Campaign (Association)

Goal: Identify donors to support scholarships for underprivileged nursing students

• Use Case:
  • Filter by Payment Source: Identify donors who have previously contributed to scholarship funds (tagged as “Scholarship Donations”).
  • Consider Gender & Contact Type: While not a primary filter, understanding the gender breakdown of your top donors might inform the tone and style of your communication. Additionally, filtering by “Individual” ensures you’re focusing on potential individual donors.
  • State/Province & Preferred Language: If your association has a strong regional presence or caters to multilingual audiences, filter by these options to personalize outreach efforts.
  • Financial Type & Payment Status: Focus on successful “One-Time Donations” or recurring donations to identify individuals with a history of giving.
  • Group & Tag: Utilize existing groups or tags for targeted communication. You might have groups categorized by nursing specialties (e.g., pediatrics, oncology). This allows you to tailor your message to highlight the scholarship’s impact on specific areas of nursing.

Membership Drive (Chamber of Commerce)

Goal: Identify potential members who are high-value donors to other organizations

• Use Case:
  • Look for contacts who are marked as “Organizations” in the Contact Type filter.
  • Use the Payment Date & Receipt Date filter to identify organizations that have donated recently (indicating potential spending capacity).
  • Consider Financial Type: Filter by specific Payment types (e.g., one-time donations, recurring donations) to understand giving patterns.
  • Analyze the Amount Statistics section to prioritize outreach to organizations with a history of larger donations.

Annual Giving Campaign (Association)

Goal: Increase participation in the annual giving campaign

• Use Case:
  • Filter by Contact Created to identify recent alumni (who might be more engaged).
  • Consider Gender: While not the most relevant filter, it can provide a basic demographic overview of your top donors and inform communication strategies.
  • State/Province & Country: This can help target alumni chapters in regions with a high concentration of previous donors.
  • Payment Date & Receipt Date: Define the time frame for which you want to identify top donors. Look for alumni with a history of giving around the same time period in previous years.
  • Financial Type: Focus on successful donations (Payment Status) of any type (Financial Type) to identify alumni with a giving history.

By analyzing the Top Donors report and applying these filters, Nonprofits, Associations and Chambers of Commerce can develop a targeted outreach strategy, increasing their chances of successfully securing donations for their active programs.